09-20-05

WAUKESHA METRO TRANSIT WINS AMERICAN PUBLIC TRANSPORTATION AWARD FOR ROUTE SCHEDULES DESIGNED BY CHK AMERICA

SANTA BARBARA, CA (20 September, 2005)

Waukesha Metro Transit won "First Place" in the annual "AdWheelAwards" held by The American Public Transportation Association (APTA) for their new passenger information products consisting of 15 individual line guides. Each line guide shows complete schedule information for the route along with along with a route-specific map. These guides highlight points of interest, schools, parks, and road networks. To further assist the riders, a line diagram identifying the route with approximate travel times between major destinations is provided on the cover. The new passenger information products were designed by Santa Barbara based CHK America, the leading provider of passenger information products.

Each year, APTA members submit their very best advertising, marketing, promotional, and communications materials in the media categories of print, electronic, campaigns and special events to the AdWheel Awards competition. The best of the best are selected by a panel of independent judges and winners were announced at APTA's Annual Meeting in Dallas in September.

APTA's Awards Program recognizes excellence in the public transportation industry. In addition to the well-known Hall of Fame award, the program recognizes -- in the individual category -- an outstanding transit manager, transit board member, business member, an elected or appointed official, and a decision maker or private citizen advancing transit at the state and local level.

The APTA Awards Committee selects winning transit agencies in four basic categories divided by annual ridership: agencies providing fewer than 1 million passenger trips, agencies providing more than 1 million trips, agencies providing more than 4 million trips, and agencies providing 30 million or more trips.

Brian Engelking, Marketing Director of Waukesha Metro states, "We are very pleased with our newly designed timetables.  They have been very well received by our riders and have vastly improved our passenger information."

"It was a pleasure working with Waukesha Metro to develop this set of passenger information products," comments Wood. "The design is a great combination of service information and mapping. It provides Metro’s riders with a detailed, easily understandable guide to each of its services."

Return to News menu