01-09-04

CHK AMERICA TO DESIGN PASADENA BICYCLE MAP

SANTA BARBARA, CA (9 January, 2004)
Santa Barbara based CHK America is to assist the City of Pasadena in the design of a new bicycle map that will include the entire city limits and surrounding areas, including details of the new Metro Gold Line. That announcement was made today by Stephen T. Parry, National Sales Manager, CHK America.

The City of Pasadena adopted the Bicycle Master Plan in November 2000 to evaluate the City's existing facilities and recommend improvements. As part of the plan, the City will inform the public of the city's cycle paths by issuing the new maps with street ratings for bicycles, and details of public transportation for combining cycle trips with rail transit options.

CHK America will develop a conveniently sized, folded map product for use by cyclists, extending beyond the city limits to the unincorporated areas of Altadena and Lamanda Park. The map will include the city's current bike lanes: Class II bike lanes for the exclusive use of bicycles at the edge of the roadway, designated with special signage and pavement marking; and Class III bike lanes, bike routes and roadways recommended for bicycle use that often connect to bike lanes, designated with signs only. To encourage cyclists to access the city using public transit, the new maps will highlight the new Metro Gold Line Stations.

In addition to Bicycle safety rules and tips, the maps will also include the Huntington Library, parks and recreation sites, civic attractions, locations with lockers, and other landmarks.

"This new map offers residents and visitors alike a convenient pocket-sized reference for discovering Pasadena by bicycle," announced Parry.

CHK America President and CEO, Rick Wood, has spearheaded the company's growth in the USA to become the premier provider of passenger information solutions to the public transportation industry. Clients include Los Angeles MTA, Santa Barbara MTD, Austin Capital Metro, Nashville MTA and San Antonio VIA.

CHK America is a division of United Kingdom based Cook, Hammond and Kell, and was established in the USA in September 1999 to expand the reach of its parent company's products across the US. CHK's products and services have been distributed extensively across Europe for over 140 years. Other companies in the group include Cook, Hammond and Kell, FWT Studios, Oxford Cartographers, National Map Center London, National Map Center Dublin.

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